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Weetabix is hoping to lure kids with its new line of Marvel-themed Oaty Bars, which come in three flavors: Milk Chocolate, White Chocolate, and Caramel.
The bars, which come in packs of three, each contain 3.2grams of sugar per serving, and they're HFSS-compliant, Consumerist reports.
Marvel-themed packs also feature other characters from other Marvel franchises.
"Navigating the challenges of school lunch boxes and acceptable snacks can be daunting for parents," Weetabix's head of Challenger Brands says in a press release.
"Weetabix has always been a leading brand for HFSS-compliant family products, and this new collaboration with Marvel means we can now fuel the power of play, while assuring parents that they are making not only healthier, but also delicious choices for their children."
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