Packaging And Supply: Inspiration For More Sustainable Innovations

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When SunChips rolled out its compostable chip bags in 2010, it was hailed as an eco-friendly innovation.

But the bag's "notably loud noise" upon opening was compared to a jet cockpit, and the company decided to return to the original design for certain flavors, writes Rey Garson for Forbes.

"Responding to consumer feedback and acknowledging the noise impact on the user experience, SunChips decided to go back to the original packaging for certain flavors and continue to work on improving the compostable bag," Garson writes.

SunChips isn't alone in its quest for sustainable packaging.

Pangea Organics, for example, has a history of sustainable packaging, including packaging that would transform into a sustainable solution for reforestation.

Click for Garson's full column.

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