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If you're in the business-to-business (B2B) arena, there's a big difference between buying a product or service, and buying a business-to-consumer (B2C) product or service.
So says an expert at Forbes.
In fact, "the process of evaluating B2B data differs significantly from that of B2C, or business to consumer....
B2C analysis is often straightforward, focusing on consumer behavior and e-commerce transactions....
Unlike B2C, where customers can make a quick purchase decision with a simple click, the B2B customer journey involves multiple touchpoints and extensive research."
That's why, when it comes to analyzing B2B data, there's a lot more to consider than just clicks and conversions.
"Decisions involving enterprise software or other significant business products or services investments are very different from a typical consumer purchase.
B2B marketing emphasizes metrics like conversion rates, click-through rates, and immediate sales....
This allows for teams to implement account-based marketing and provides for more engagement which increases the chances of moving prospects down the sales funnel."
Click for more at Forbes.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
'Safety, compassion, innovation': Beaufort Memorial honors top staff at Bemmy Awards.The Quality Services department took home the award for Department of the Year at BeaufortMemorial Hospital's...more
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Mackinac Policy Conference left early childhood education off this year's agenda.By 2027, make Detroit a city that puts young children and families first, says James Ribbron, executive director of...more
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Tesla plans to deploy a small fleet of robotaxis in Austin in the coming weeks.Tesla FSD 13.2.9 will still run a kid down while illegally blowing past a stopped school bus with red lights flashing...more
Awarded funding will support a wide range of activities between now and September 30, 2025.The FCCN initiative, supported by $85,000 in grant funding, will help build and sustain a Family Child Care...more
The Delivering Innovative Vocational Education through Virtual Reality Technology new workforce training program aimed at preparing individuals with disabilities for the program.DIVE-VRT delivers...more
Children are growing up surrounded by screens, apps, and smart devices.Being intentional about tech use goes a long way toward deepening interest in tech and creating meaningful experiences.Creating...more
Safeguarding innovation and trade secrets in American AI leadership Safeguarded innovation andtrade secrets in U.S.AI leadership.Testimony was given before the House Judiciary Subcommittee on Courts,...more
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