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"Every child has a fundamental right to have access to sports, regardless of where they are in the world or their individual circumstances."
That's the pronouncement of Sebastian Coe, president of World Athletics, the sport's governing body, ahead of the group's annual "Kids' Athletics Day" on May 7.
The day is meant to encourage kids around the world to be more active, and Coe is hoping that by the time the day rolls around in 2023, the estimated 13 million children and young people who have participated since its launch in 2002 will be more active than ever.
In a press release, World Athletics says it has set an ambitious goal of getting 400,000 children active on Kids' Athletics Day, the highest-ever level of participation.
To that end, it has launched a "global Kids' Athletics Day Challenge" to all member federations and continental area associations.
"The Member Federation and Area Association with the best participation rates and overall innovation will receive a one-off Kids' Athletics MF Challenge award and a US$10,000 one-off Kids' Athletics Area Challenge award, respectively, to promote and activate Kids' Athletics in their countries," says World Athletics.
The organization is also rolling out a "Kids' Athletics at Home" toolkit that will
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