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"Air pollution is not going away in a hurry," Wunderman Thompson Singapore's creative director says.
"It's the poorest children who bear the greatest burden."
That's what nasal health brand Otrivin is trying to change with its Pollution Capture Pencils, Adweek reports.
The pencils, designed to capture up to 74% of airborne pollutants, were installed at three low-income schools in Bengaluru, India, as part of Otrivin's Actions to Breathe Cleaner initiative.
The pencils were made from soot-cleaning technology developed by Indian innovation company Panjurli Labs.
They were distributed to students and used as fundraising tools to help install more air in the schools.
"We hope that this initiative, while not solving India's pollution challenge, inspires people to take simple actions to make the world a better place to live in and breathe," Adweek quotes Wunderman Thompson Singapore's creative director as saying.
Otrivin says research by the World Health Organization shows that nearly all children in India breathe toxic air, where they spend up to eight hours a day in classrooms.
Air pollution can cause asthma, childhood cancer, and neurodevelopment, according to Otrivin.
Panjurli Labs, which developed the soot-cleaning technology, says it
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