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How Nike Is Changing the Future of Kids in Sports Through Size Inclusion, Diversity &Amp; Play
Foundation: Nike
"Everybody wins when inclusion is a part of the game plan, which is integral to how Nike is redefining what participation in sports looks like for children," Karie Conner, Nike's VP of the North America kids' business, tells Fast Company.
That's why, per Conner, Nike is "doubling down" on products for kids, including a soon-to-be-released children's version of the Nike Air Max 270.
The shoe, due out later this year, will feature an entry system where the back of the shoe compresses while stepping into the shoe, and then it pops back up.
Nike also conducted more than 10,000 body scans to figure out what types of products are needed most for kids, including expanded versions of All Conditions Gear and the Dynamo Go, a hands-free sneaker.
"That means that a kid could literally put on a jacket with one hand, or put on a hoodie with one hand, and really make it easy for them to be able to dress themselves," Conner says.
Nike is also working to make the playing field more equitable for girls, who drop out of sports at double the rate of boys, per the company's research.
It's working with Camp, a family-focused play place, on
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