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The Greatest Helmet of All Time, a new children's book from the co-founders of an innovation agency in Toronto, tells the story of a group of animals who notice their friends with horns can't participate in sports because helmets aren't designed for horns.
So they go through a six-step creative innovation process to create a universal helmet that fits every kind of horned head.
"We hope the book teaches kids to identify problems or opportunities around them and gives them the confidence that their curiosity and a simple design thinking framework can truly help them solve any problemno matter how insurmountable it may seem," co-founder Fiona Stevenson says in a press release.
Twenty-five per cent of the royalties from the book will be donated to the Free for All Foundation, whose mission is to make productive citizens of children who are at risk of not realizing their full potential, Adweek reports.
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