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Zain is one of the fastest-growing telecom companies in the world, but it's also one of the worst when it comes to sustainability.
The Middle East's second-largest telecom company has released its 13th annual sustainability report, and it doesn't mince words: "Plastic pollution is a serious issue in the region and beyond," it says in a press release.
In fact, the company says in the report that in 2023, it reached 10.3 million people through its social media channels on topics such as climate change, water, waste management, and plastic pollution.
(See the full report here.) In addition to being one of the worst when it comes to sustainability, Zain is also one of the most carbon-intensive companies in the world, Fortune reports.
The company says in the report that in 2018 it released the world's first zero-carbon 5G network at the Red Sea resort Six Senses Southern Dunes, as well as the first Kaspersky Safe Kids app for children, all in an effort to "empower youth amidst regional challenges."
In addition to being one of the worst when it comes to sustainability, Zain is also one of the most carbon-intensive companies in the world, Fortune reports.
The company says in the report that in
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5 Steps to Social Innovation
While philanthropy, social responsibility and corporate governance all already play a role, we will probably see more powerful contributions when companies embed social innovation into their core business strategies and operations.
