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The hype around Barbie's big-screen debut has been building for years, and the movie hits theaters Friday, the New York Daily News reports.
"This is the first time we are seeing the physical Barbie products represented as real people with real accessories, vehicles, clothes, and locations on a screen after years of discussion about the idea," University of Minnesota product design professor Barry Kudrowitz says in a press release.
"Unlike when video games or novels are transformed into a film, Barbie does not come with a specific narrative or plot and there have been many different Barbie dolls and accessories over the years," Kudrowitz adds.
"The curiosity of how a well-known toy property is going to be transformed into a movie, a strong cast and writer, and (what seems to be) embracing self-referential humor are major factors driving the excitement around the movie."
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