"We wanted everything to be high-tech to take us into the future," Jennifer Rotenberry, construction project manager at Carilion Children's Hospital in Roanoke, Va., tells Cleveland.com.
That's why, when the nonprofit organization opened its new pediatric care center in 2021, it decided to install an interactive "Social Butterfly" wall behind a staircase in the main waiting area.
Patients can color in a butterfly, which is then released into the display.
They can then watch it float across a Roanoke-inspired landscape while three motion-detecting cameras sense their presence in front of the screen, causing the digital insects to flock and form shapes on the screen near where the user is standing.
The display, designed by Kansas City, Kan.-based experience design, build, and technology firm Dimensional Innovations, was installed in early 2022, just a few months after the Tanglewood Center opened.
"They wanted a wow factor that was cheerful and welcoming and also provided a positive distraction to help people feel calm as they wait," Alex Divine, Dimensional Innovations' healthcare account director, tells the Kansas City Star.
"I don't see anyone just sitting there waiting," Rotenberry tells Cleveland.com.
"I see the children interacting using the new video wall."
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