Innovation Powerhouse Lego Builds Big Ideas with Small Bricks

If you've ever wondered what it would be like to live in a world made up of Legos, Lego has just the thing for you.

As part of its "Small World Creates Big Ideas" campaign, the Danish toy company has turned Shanghai's Tianshan Road into an "urban surfing corner," transforming it into a spot where kids could build Lego bricks and skate, Mashable reports.

The campaign has been viewed more than 90 million times on Chinese social media site Weibo.

"The easily accessible urban nature of China's burgeoning surf skating trend makes it convenient for brands to market their products outdoors as well as form brand partnerships," Quartz notes.

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