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When brothers Adam and Ryan Goldston started Athletic Propulsion Labs, they didn't want to go pro after playing basketball.
Instead, they wanted to create a sneaker that would make people jump higher.
And that's exactly what they did, until the NBA banned them for giving an unfair advantage to players, Fast Company reports.
"We could have never told you when we were coming out with the idea that we're going to create something that's banned by the NBA, but we did want to create something that would make us jump higher," Adam Goldston says.
"The magic of innovationat least sometimes and at APLlives in the reaction to the world, not the masterplan," he adds.
The brothers, who are also co-CEOs of the company, say they were inspired by a trip to Tokyo, where they walked 14.3 miles in one day and noshed on Japanese souffle pancakes, per Fast Company.
"That idea of just getting innovation or inspiration from the real world and just experiences that you're having, it's something that all of us can relate to," Ryan Goldston says.
APL's sneakers are now banned by the NBA as well as by other professional sports, but the brothers say they
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